An internet marketing pioneer, Tema Frank, put up her 1st website in 1995 (to promote her book, Canada's Best Employers for Women), launched her business, Web Mystery Shoppers, in 2001 (it did user experience testing of websites & web-related customer service), built a database of 75,000 mystery shoppers worldwide using social media techniques before social media existed, and started podcasting from a hilltop in southern France in early 2012.

In addition to podcasting, Tema (rhymes with Emma) is the author of "PeopleShock: The Path to Profits When Customers Rule, which was a bestseller and shortlisted for Best Book Award in the business category in 2016. She speaks, teaches and consults internationally. Her clients have ranged from the Royal Bank of Canada, Bank of America, and the Government of Alberta, to tiny bed and breakfast hotels in France.