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Saturday, March 10
 

10:15am MST

Content for the People By the People: UGC and Micro-Influence in 2018
Limited Capacity full
This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...
  • How to build UGC strategy into their digital marketing efforts
  • Ways to encourage UGC
  • How to work with influencers
  • Legality around UGC
  • Management Tools & Reporting
  • Why UGC is so important
Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Chris Mulkin

Chris Mulkin

Digital Strategist, DDB Edmonton
As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →

Saturday March 10, 2018 10:15am - 11:15am MST
9-217
  Breakout Session

10:15am MST

Optimize: All About Advanced A/B Testing
Limited Capacity seats available
It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

Attend this Breakout Session if you want to learn...
  • The importance of content/landing page optimizations for organic/paid traffic
  • About tools and know-how to build digital experiments
Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →

Saturday March 10, 2018 10:15am - 11:15am MST
9-218
  Breakout Session

11:25am MST

Content for the People By the People: UGC and Micro-Influence in 2018
Limited Capacity filling up
This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...
  • How to build UGC strategy into their digital marketing efforts
  • Ways to encourage UGC
  • How to work with influencers
  • Legality around UGC
  • Management Tools & Reporting
  • Why UGC is so important
Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Chris Mulkin

Chris Mulkin

Digital Strategist, DDB Edmonton
As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →

Saturday March 10, 2018 11:25am - 12:25pm MST
9-217
  Breakout Session

11:25am MST

Optimize: All About Advanced A/B Testing
Limited Capacity seats available
It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

Attend this Breakout Session if you want to learn...
  • The importance of content/landing page optimizations for organic/paid traffic
  • About tools and know-how to build digital experiments
Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →

Saturday March 10, 2018 11:25am - 12:25pm MST
9-218
  Breakout Session

2:35pm MST

How to Win in the Age of Automation
Limited Capacity filling up
Ready to take your marketing to the next level? Every move you make online is being tracked, in real time. Target audiences are now defined by behaviours and interests before location, age, and gender. Embrace the bot and automation - learn about tools and tactics to increase the efficiency of your business, enhance customer service and target advertising to niche audiences.

Attend this Breakout Session if you want to learn...
  • How to make something seemingly uninteresting, interesting 
  • Content strategy for growing your audience
  • Tools to automate your marketing messaging
  • Tactics to advance your online targeting ability
Speakers
avatar for Suzy Kenny

Suzy Kenny

Director of Strategy, Social Lite Communications
Suzy has nearly 10 years experience in online brand development and marketing analysis. She has worked with over 40 different clients in beauty, fashion, wedding, e-commerce, music, manufacturing and heavy industry. In her free time she keeps #YEG dancing as an inaugural member of... Read More →

Saturday March 10, 2018 2:35pm - 3:35pm MST
9-218
  Breakout Session

4:00pm MST

How to Win in the Age of Automation
Limited Capacity seats available
Ready to take your marketing to the next level? Every move you make online is being tracked, in real time. Target audiences are now defined by behaviours and interests before location, age, and gender. Embrace the bot and automation - learn about tools and tactics to increase the efficiency of your business, enhance customer service and target advertising to niche audiences.

Attend this Breakout Session if you want to learn...
  • How to make something seemingly uninteresting, interesting 
  • Content strategy for growing your audience
  • Tools to automate your marketing messaging
  • Tactics to advance your online targeting ability
Speakers
avatar for Suzy Kenny

Suzy Kenny

Director of Strategy, Social Lite Communications
Suzy has nearly 10 years experience in online brand development and marketing analysis. She has worked with over 40 different clients in beauty, fashion, wedding, e-commerce, music, manufacturing and heavy industry. In her free time she keeps #YEG dancing as an inaugural member of... Read More →

Saturday March 10, 2018 4:00pm - 5:00pm MST
9-218
  Breakout Session
 
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