Loading…

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Friday, March 9
 

8:00am MST

MASTER CLASS: Breakfast
Friday March 9, 2018 8:00am - 9:00am MST
Robbins Atrium

8:00am MST

MASTER CLASS: Morning Registration & Networking
Limited Capacity seats available

Friday March 9, 2018 8:00am - 9:00am MST
Robbins Atrium

9:00am MST

MASTER CLASS: Developing a Successful Influencer Marketing Strategy
Limited Capacity full

This class will guide you through the development of a successful influencer marketing strategy - looking at key approaches and tactics for one-off influencer partnerships, influencer campaigns, and longer-term influencer ambassadorships.

What you'll walk away with:
  • Rationale behind the use influence marketing
  • Factors for influencer identification
  • Ideas on perfecting the 'pitch' 
  • A roadmap for three key influencer partnerships - one-offs, larger campaigns, and longer-term ambassador programs 
  • A better understanding of influencer marketing rates and disclosure
  • How to evaluate and measure ROI of influencer marketing
  • Unique insights from someone who has worked with influencers as well as someone who works with brands as an influencer

Speakers
avatar for Linda Hoang

Linda Hoang

Digital Strategist, Calder Bateman
Linda Hoang is a Digital Strategist at leading marketing and communications agency Calder Bateman, where she develops social media and digital strategy, leads social media management, delivers social media training, develops influencer strategies and execution, and project leads websites... Read More →


Friday March 9, 2018 9:00am - 12:00pm MST
9-214
  Master Class

9:00am MST

MASTER CLASS: Creating Impact Through Social Video
Limited Capacity full

There’s no denying video has become the dominant tactic of every social media strategy, and will continue to be so in the next 3-5 years. But video is the most challenging form of media to produce.
In this class, you’ll learn, from start to finish, how to start generating ideas for videos that connect with your audience and accomplish your marketing and branding goals.

You’ll then learn how to produce professional-quality video stories with a bare minimum of tools.

What you'll walk away with: 
  • An effective way to generate video concept ideas
  • The ability to turn ideas into fully produced video stories
  • Working knowledge of the professional production tools and techniques necessary for making outstanding videos with a minimum of equipment
  • Workflow strategies to make video production manageable and fun


Speakers
avatar for Jesse Szymanski

Jesse Szymanski

CEO, Founder, Modern Muse Media
With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post-production, social media, promotion and marketing, Jesse is now... Read More →


Friday March 9, 2018 9:00am - 4:00pm MST
9-213

10:30am MST

MASTER CLASS: Coffee Break
Friday March 9, 2018 10:30am - 10:40am MST
Robbins Atrium

12:00pm MST

MASTER CLASS: Lunch
Friday March 9, 2018 12:00pm - 1:00pm MST
Robbins Atrium

12:00pm MST

MASTER CLASS: Afternoon Registration & Networking
Limited Capacity seats available

Friday March 9, 2018 12:00pm - 1:00pm MST
Robbins Atrium

1:00pm MST

MASTER CLASS: Better Digital Project Management with Project Boards
Limited Capacity full

Do you manage projects? Internally, or perhaps for your freelance clients? Then you know that poorly managed projects cost you money, time, and sleep. Luckily, we're here to solve that – in this Master Class, you'll learn how to use Asana (free!) project boards to manage any type of digital project from start to finish.

Editorial calendars? Website design & development? Social media campaigns? Yes, yes, and yes.

You'll learn how we've progressed at Paper Leaf to using this system to manage large scale, complex web projects that account for nuance, remove the black box (who's doing what right now?) and clearly outline next steps and accountability – and then you'll make your own board for your projects going forward.

What you'll walk away with:
  • A project board template (maybe more than one if you're a keener) in your Asana account
  • You'll be able to use this board immediately for your next project, and re-use this project board template over and over and over again


Speakers
avatar for Jeff Archibald

Jeff Archibald

Owner & Principal, Paper Leaf
Jeff is a designer and owner of Paper Leaf, a multiple award-winning Edmonton-based firm that specializes in building and launching exceptional custom websites and applications. His day-to-day role involves running the agency and leading a team of 9. Outside of Paper Leaf, you can... Read More →


Friday March 9, 2018 1:00pm - 4:00pm MST
9-214

2:30pm MST

MASTER CLASS: Coffee Break
Friday March 9, 2018 2:30pm - 2:40pm MST
Robbins Atrium

5:30pm MST

iMEDIA Check-in & Networking
Friday March 9, 2018 5:30pm - 6:00pm MST
Allard Hall Atrium

6:00pm MST

iMEDIA Keynote: Tyler Lessard (Video Marketing)
In a world of information overload, it's harder than ever to cut through the noise and stand out with potential buyers. Enter Video, one of your greatest allies in the battle for attention in today's digital landscape. But how do you make it work for you? 

What types of videos work throughout the buyer's journey, and what role does video play in your social media and content strategies? How do you get started, and how do you leverage the unique characteristics of video to connect with audiences in new ways and drive real action?

Tyler's Keynote will be an interactive discussion where we explore the world of modern video marketing.

Friday March 9, 2018 6:00pm - 7:15pm MST
Triffo Theatre

7:15pm MST

7:45pm MST

Networking Event
Friday March 9, 2018 7:45pm - 9:30pm MST
Allard Hall Atrium
 
Saturday, March 10
 

8:00am MST

Breakfast
Saturday March 10, 2018 8:00am - 8:45am MST
The Heart

8:00am MST

iMEDIA Check-in & Networking
Saturday March 10, 2018 8:00am - 8:45am MST
Robbins Atrium

8:45am MST

iMEDIA Kick-off
Saturday March 10, 2018 8:45am - 9:00am MST
The Heart

9:00am MST

10:15am MST

Content for the People By the People: UGC and Micro-Influence in 2018
Limited Capacity full

This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...
  • How to build UGC strategy into their digital marketing efforts
  • Ways to encourage UGC
  • How to work with influencers
  • Legality around UGC
  • Management Tools & Reporting
  • Why UGC is so important

Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Chris Mulkin

Chris Mulkin

Digital Strategist, DDB Edmonton
As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-217

10:15am MST

How to Hack Video Ad Placement on a Budget
Limited Capacity seats available

Creating great video content is really hard. What's even harder? Getting it in front of new audiences. We'll dive into the nuts & bolts of programmatic video ad placement (fancy words for getting your ad in front of videos your audience is already watching) and how to translate the best of your offline and social media voice to video ad experiments.

Attend this session if you want to learn...
  • Glossary of terms and industry benchmarks for programmatic video ad placement
  • Case study on how Startup Edmonton translates offline & social media voice to 15 sec video ads
  • Brainstorm and refine your audiences for ad placement on the video platform Brandzooka 
  • A step-by-step guide to launching a video ad on streaming television

Speakers
avatar for Innovate Edmonton

Innovate Edmonton

Manager, Startup Edmonton
Innovate Edmonton, a division of Edmonton Economic Development Corporation (EEDC), supports our city’s most driven tech-sector entrepreneurs and visionaries. The division’s purpose is to help founders and their teams bring ground-breaking ideas to market – whether as a startup... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-207

10:15am MST

Optimize: All About Advanced A/B Testing
Limited Capacity seats available

It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

Attend this Breakout Session if you want to learn...
  • The importance of content/landing page optimizations for organic/paid traffic
  • About tools and know-how to build digital experiments

Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-218

10:15am MST

PANEL - Instagram Stories
Limited Capacity full

Speakers
avatar for Linda Hoang

Linda Hoang

Digital Strategist, Calder Bateman
Linda Hoang is a Digital Strategist at leading marketing and communications agency Calder Bateman, where she develops social media and digital strategy, leads social media management, delivers social media training, develops influencer strategies and execution, and project leads websites... Read More →
avatar for Dario Hudon

Dario Hudon

Founder, Octopus & Son Social Media Inc.
Having once stolen fruit from a cart in front of the Vatican due to a dire need for nourishment, Dario's past is as colourful as his language.Prior to the founding of Octopus & Son Social Media Inc. out of a need to provide small to medium-sized businesses with a cost-effective marketing... Read More →
avatar for Suzy Kenny

Suzy Kenny

Director of Strategy, Social Lite Communications
Suzy has nearly 10 years experience in online brand development and marketing analysis. She has worked with over 40 different clients in beauty, fashion, wedding, e-commerce, music, manufacturing and heavy industry. In her free time she keeps #YEG dancing as an inaugural member of... Read More →
avatar for Jeff Samsonow

Jeff Samsonow

Publisher, Edmonton Quotient
Jeff Samsonow is a publisher of the online magazine Edmonton Quotient, and is all about local media and community engagement.The magazine is focused on bringing context to the stories of the city, and better connecting people across neighbourhoods, with regular features on urban planning... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-215

10:15am MST

SEO 101 Part 1 - An Introduction to SEO & On-Page Optimization
Limited Capacity filling up

This is Part 1 of two introductory SEO sessions. This first session will first focus on answering the questions at a basic level for: What is SEO? Why is SEO important? How search engines work? and What are the elements of SEO?

The remainder of this first session will focus on walking through on-page SEO, which are often factors that are the easiest for marketers to control and implement themselves, such as the written content on a website. Lastly, multiple current search trends will be highlighted and how that is impacting how marketers need to think about websites and content in 2018.

Attend this session if you want to...
  • Gain an introductory understanding of SEO
  • Learn some key elements that impact SEO
  • Get exposure to on-page SEO tactics to improve performance
  • Learn about current search engine trends

Speakers
avatar for Bryan Smith

Bryan Smith

President, Bluetrain Inc.
Bryan Smith is the founder and President of Bluetrain, a digital marketing agency with ongoing clients in San Francisco, Toronto, Ottawa, Calgary and its home-base of Edmonton. Bluetrain is known for its professional ongoing management of online marketing services, providing high... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-208

10:15am MST

Show Google Tag Manager Who’s Boss
Limited Capacity seats available

Are you intimidated by Google Tag Manager? Do you feel you’re not using it to its fullest potential? We’ll show you where to begin, then introduce you to the advanced stuff that will improve your tracking and reporting.

Feel confident using Google Tag Manager and fill your mind with analytics possibilities.

Attend this Breakout Session if you want...
  • Guidelines on how to organize your GTM container
  • Knowledge of how to implement a GTM container on a website
  • A downloadable JSON container to jump-start your first GTM implementation
  • An understanding of Tags/Triggers/Variables and how they work together
  • Demonstration of how to inject a third-party script (like a Facebook Pixel) on a website using GTM
  • JavaScript demonstration code that can be used/modified
  • Ideas for next steps whether it is your first GTM implementation or you are improving an one

Speakers
avatar for Tammy Valgardson

Tammy Valgardson

Development Director, Kick Point
Tammy is a Senior Web Developer and the Development Director at Kick Point Inc. She’s been involved with Ladies Learning Code, coordinated Edmonton’s first Stupid Sh*t Nobody Needs & Terrible Ideas Hackathon, and has taught web design and development at Grant MacEwan.In the past... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-216

11:25am MST

Content for the People By the People: UGC and Micro-Influence in 2018
Limited Capacity full

This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...
  • How to build UGC strategy into their digital marketing efforts
  • Ways to encourage UGC
  • How to work with influencers
  • Legality around UGC
  • Management Tools & Reporting
  • Why UGC is so important

Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Chris Mulkin

Chris Mulkin

Digital Strategist, DDB Edmonton
As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-217

11:25am MST

Lessons in Digital Storytelling from Seven Generation Thinking
Limited Capacity full

We all know how critically important storytelling is to a successful content strategy, but do we realize how much we can learn about storytelling from our ancestors. Join Jacquelyn and Hunter Cardinal, cofounders of Naheyawin, in exploring the Indigenous decision-making tool of seven generation thinking that Indigenous nations utilized during the negotiations of the numbered treaties. Learn how this tool can be applied to modern-day storytelling and how to strengthen the stories you tell on social in post-TRC Canada.

Attend this session is you want to learn...
  • About an Indigenous perspective used in decision making
  • How to apply those teachings to the stories you tell

Speakers
avatar for Jacquelyn Cardinal

Jacquelyn Cardinal

Director of Experience, Naheyawin
Jacquelyn Cardinal, cofounder and Director of Experience, is a proud Sakāwithiniwak from the Sucker Creek Cree First Nation in Northern Alberta. She began her career in the digital field in 2009 upon her graduation from Edmonton Digital Arts College, taking a position at the National... Read More →
avatar for Hunter Cardinal

Hunter Cardinal

Director of Story, Naheyawin
Hunter Cardinal, cofounder and Director of Story, is also a proud Sakāwithiniwak from the Sucker Creek Cree First Nation in Northern Alberta. With a Bachelor of Fine Arts in Acting. Hunter is a master storyteller that specializes in crafting narratives that drive action, and is the... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-215

11:25am MST

Optimize: All About Advanced A/B Testing
Limited Capacity seats available

It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

Attend this Breakout Session if you want to learn...
  • The importance of content/landing page optimizations for organic/paid traffic
  • About tools and know-how to build digital experiments

Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-218

11:25am MST

SEO 101 Part 2 - Introduction to Technical SEO Factors
Limited Capacity seats available

This session is Part 2 of two introductory SEO sessions, the first with on-page content optimization as the focus, while this second session is centralized around Technical SEO. The intent of this session is for attendees to get exposed to many of the key technical factors of a website that can influence search engine performance. Relevant search engine trends will be discussed that are impacting how a website needs to be built and managed moving forward to future-proof itself based on how search engines like Google and Bing are evolving. Although topics will be of a more technical nature, beginners can be comfortable attending as the objective is to simply create awareness of these crucial factors so marketers know what questions to ask in regard to their websites.

Speakers
avatar for Bryan Smith

Bryan Smith

President, Bluetrain Inc.
Bryan Smith is the founder and President of Bluetrain, a digital marketing agency with ongoing clients in San Francisco, Toronto, Ottawa, Calgary and its home-base of Edmonton. Bluetrain is known for its professional ongoing management of online marketing services, providing high... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-208

11:25am MST

Show Google Tag Manager Who’s Boss
Limited Capacity seats available

Are you intimidated by Google Tag Manager? Do you feel you’re not using it to its fullest potential? We’ll show you where to begin, then introduce you to the advanced stuff that will improve your tracking and reporting.

Feel confident using Google Tag Manager and fill your mind with analytics possibilities.

Attend this Breakout Session if you want...
  • Guidelines on how to organize your GTM container
  • Knowledge of how to implement a GTM container on a website
  • A downloadable JSON container to jump-start your first GTM implementation
  • An understanding of Tags/Triggers/Variables and how they work together
  • Demonstration of how to inject a third-party script (like a Facebook Pixel) on a website using GTM
  • JavaScript demonstration code that can be used/modified
  • Ideas for next steps whether it is your first GTM implementation or you are improving an one

Speakers
avatar for Tammy Valgardson

Tammy Valgardson

Development Director, Kick Point
Tammy is a Senior Web Developer and the Development Director at Kick Point Inc. She’s been involved with Ladies Learning Code, coordinated Edmonton’s first Stupid Sh*t Nobody Needs & Terrible Ideas Hackathon, and has taught web design and development at Grant MacEwan.In the past... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-216

11:25am MST

So, Your Nonprofit Wants to Start a Podcast...
Limited Capacity seats available

Learn how to build a show that will set your non-profit up for success in the changing media landscape.

Attend this session if you want to learn...
  • How podcasts fit into non-profits' communications toolbox
  • How podcasts are playing a major role in filling the growing media void
  • How to select the right format for your podcast
  • How to talk about podcasts to your board and stakeholders
  • Common (and not-so-common) challenges you will face and how to overcome them
  • How to measure the success of your podcast
  • Resources available to help you every step of the way

Speakers
avatar for Andrew Paul

Andrew Paul

Communications Advisor and host of The Well Endowed Podcast, Edmonton Community Foundation
Andrew Paul is a Communications Advisor at Edmonton Community Foundation (ECF). He started working at ECF in 2011, where he coordinates the production of ECF's quarterly magazine Legacy in Action and hosts The Well Endowed Podcast. After graduating from MacEwan University’s Journalism... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-207

12:25pm MST

Lunch + Sweet Treats from Doughnut Party
Saturday March 10, 2018 12:25pm - 1:25pm MST
The Heart

1:25pm MST

Handling Social Media Conflict: The Ins & Outs
Limited Capacity filling up

People can make social media management and messaging difficult. Whether in full view of your followers or behind the scenes in your organization you'll want some tips, tricks and best practices to manage those difficulties when creating stellar storytelling or bringing your social media vision to life. You can be a social media leader - get people on board and behind what you're doing through practical advice and real-life examples!
Attend this Breakout Session if you want to learn...
• The inter-office dynamics of social media
• The online Negative Nelly (apologies to anyone named Nelly that might attend)
• Navigating how to message your brand online when everyone has their own opinion!



Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing and Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-207

1:25pm MST

Marketing Your Next Event - Minus the Bells and Whistles
Limited Capacity filling up

With an ample budget and generous lead time, anyone can successfully market an event. What happens when funds get tight and timelines are even tighter? We'll look at low-cost strategies for promoting your next event through digital channels

Attend this Breakout Session if you want to...
  • Discover new, cost-effective ways to market events
  • Learn about some of the most useful tools for marketing events
  • Look at real event marketing examples from our agency
  • Find out what learnings and mistakes that we've encountered throughout our years of marketing events online

Speakers
avatar for Brian Siddle

Brian Siddle

Partner, Strong Coffee Marketing
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the... Read More →


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-217

1:25pm MST

PANEL - Podcast as Content Marketing: What to Look for Before You Leap
Limited Capacity seats available

Thinking of starting a podcast to help market yourself, your company or your not-for-profit? We'll explore some of the things you should keep in mind in this panel discussion with Andrew Paul of the Edmonton Community Foundation and The Well Endowed Podcast; Tyler Butler of Don't Call Me A Guru and ATB Financial, and formerly of MacEwan University's Clock Radio; and Tema Frank of Frank Reactions.

What will people walk away with?
  • Real-life examples of the benefits and challenges of producing a podcast in-house
  • Practical tips from people who have experience podcasting with marketing goals in mind
  • Tips on where to find more information on starting or promoting a podcast 

Moderators
avatar for Karen Unland

Karen Unland

President, Alberta Podcast Network
Karen Unland is president of the Alberta Podcast Network, an initiative powered by ATB Financial to build audiences for Alberta-made podcasts and connect their listeners to Alberta-based businesses and organizations. She is also the co-founder of Taproot Edmonton, a source of curiosity-driven... Read More →

Speakers
avatar for Tyler Butler

Tyler Butler

Social Media Manager, ATB Financial
Tyler Butler is the Digital Coordinator in the Office of Communications and Marketing at MacEwan University, where he manages the university’s social media community and digital advertising strategy. In his spare time, Tyler is a folk musician, bike commuter and hockey player.
avatar for Tema Frank

Tema Frank

Chief Instigator, Frank Reactions
An internet marketing pioneer, Tema Frank, put up her 1st website in 1995 (to promote her book, Canada's Best Employers for Women), launched her business, Web Mystery Shoppers, in 2001 (it did user experience testing of websites & web-related customer service), built a database of... Read More →
avatar for Andrew Paul

Andrew Paul

Communications Advisor and host of The Well Endowed Podcast, Edmonton Community Foundation
Andrew Paul is a Communications Advisor at Edmonton Community Foundation (ECF). He started working at ECF in 2011, where he coordinates the production of ECF's quarterly magazine Legacy in Action and hosts The Well Endowed Podcast. After graduating from MacEwan University’s Journalism... Read More →


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-208

1:25pm MST

Relationships not Retargeting
Limited Capacity seats available

It’s relationships with real people, and understanding our audiences, that will mean continued marketing success. As ad-blockers and pay-to-play marketing become ubiquitous and more businesses take their social and online ads in-house, how do we provide value? By matching values.

Attend this Breakout Session if you want to learn...
  • Using company and audience values to line up ad buys
  • Building up psychographic profiles, for your audience and the spots you're placing marketing.
  • Examples of unique and values-aligned marketing and how to get the sites and media you need to work with to do it in new ways and ways that work for you, or your clients.
  • How to find the best fits to increase your odds of closing, and decrease your wasted time.

Speakers
avatar for Jeff Samsonow

Jeff Samsonow

Publisher, Edmonton Quotient
Jeff Samsonow is a publisher of the online magazine Edmonton Quotient, and is all about local media and community engagement.The magazine is focused on bringing context to the stories of the city, and better connecting people across neighbourhoods, with regular features on urban planning... Read More →


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-215

1:25pm MST

Strategy is dead
Limited Capacity full

Strategy is dead. Research is dead. Demographics are dead. Campaigns are dead. Process is king--and the best process is an agile, always-on, constantly updated and continuously optimized approach to marketing and communications.

Speakers
avatar for Rob Jennings

Rob Jennings

President, Starburst Creative
Rob Jennings is the President and founder of Starburst Creative, one of Edmonton's largest and fastest growing advertising agencies.


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-218

1:25pm MST

They're talking about you, but are you listening?
Limited Capacity seats available

More than just stalking your existing customers and target audience online, social media listening helps you nail customer service, market research and boosts your bottom line. But only 24% of businesses say they do social listening! Learn why you should care, see examples (the good and the bad) of what you're missing out on and learn how to implement social listening for your business.

Attend this Breakout Session if you want to...
  • Learn why social media monitoring and listening should be a priority for your business
  • See real-world examples of companies using social media listening
  • Learn how to create and implement social media monitoring and listening strategy

Speakers
avatar for Beverley Theresa

Beverley Theresa

Social Media Consultant, Throwdown Social Media
Beverley Theresa is a Social Media Strategist & Consultant based in Edmonton, Alberta. She began her career freelancing as a social media manager and went on to start the social media department at one of Alberta’s largest digital marketing agencies. Now she uses her hands-on experience... Read More →


Saturday March 10, 2018 1:25pm - 2:25pm MST
9-216

2:35pm MST

Marketing Your Next Event - Minus the Bells and Whistles
Limited Capacity filling up

With an ample budget and generous lead time, anyone can successfully market an event. What happens when funds get tight and timelines are even tighter? We'll look at low-cost strategies for promoting your next event through digital channels

Attend this Breakout Session if you want to...
  • Discover new, cost-effective ways to market events
  • Learn about some of the most useful tools for marketing events
  • Look at real event marketing examples from our agency
  • Find out what learnings and mistakes that we've encountered throughout our years of marketing events online

Speakers
avatar for Brian Siddle

Brian Siddle

Partner, Strong Coffee Marketing
Brian Siddle is the Director of Community and Content at Strong Coffee Marketing. Located in Edmonton, Alberta, Strong Coffee Marketing is an award-winning digital agency that focuses on the development and execution of online marketing strategies. Since its foundation in 2009, the... Read More →


Saturday March 10, 2018 2:35pm - 3:25pm MST
9-217

2:35pm MST

Building #bundleupyeg: Using social media to make an impact
Limited Capacity seats available

Being heard on social media can be tough. Through this session learn about #bundleupyeg's journey from a simple hashtag to a volunteer-run clothing drive, and how the power of the Internet brought this movement to life. Explore how to stand out on social media and take your campaign to the next step.

Attend this Breakout Session if you want to learn...
  • How to use social media to build your campaign
  • How to create collaborative and meaningful partnerships
  • How to expand

Speakers
avatar for Jasmine Topham

Jasmine Topham

Founder, #bundleupyeg
Jasmine is a professional communicator in Edmonton, Alberta with a passion for helping others. #bundleupyeg was created in 2013 thanks to the power of social media and the generosity of Edmontonians. With encouragement from her husband Ryan, family and friends, Jasmine turned #bundleupyeg... Read More →


Saturday March 10, 2018 2:35pm - 3:35pm MST
9-207

2:35pm MST

How to Win Followers and Influence People (on Instagram)
Limited Capacity seats available

Kady and Avery will explore the world of Instagram influencer marketing. From the perspective of a macro influencer and a digital marketer, they will discuss topics such as how to become an influencer, what to do, and what not to do, and how to maximize your influence.
Attend this Breakout Session if you want to...
  • Gain an understanding of what it takes to grow a following and become a successful influencer.
  • Learn how to find and vet an influencer to represent your brand on Instagram, and how to use tools and analytics to determine their influencers’ success rates.

Speakers
avatar for Kady Hobbins

Kady Hobbins

Partner, Kaden Ave Communications
Before "influencer" was the buzzword of the moment, Kady had a keen interest in learning how to grow a sizeable social media following without needing a massive advertising budget (or any budget at all). With a little bit of good timing and a lot of hard work, by 2016 Kady had grown... Read More →
avatar for Avery Johnson

Avery Johnson

Partner/Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →


Saturday March 10, 2018 2:35pm - 3:35pm MST
9-215

2:35pm MST

How to Win in the Age of Automation
Limited Capacity filling up

Ready to take your marketing to the next level? Every move you make online is being tracked, in real time. Target audiences are now defined by behaviours and interests before location, age, and gender. Embrace the bot and automation - learn about tools and tactics to increase the efficiency of your business, enhance customer service and target advertising to niche audiences.

Attend this Breakout Session if you want to learn...
  • How to make something seemingly uninteresting, interesting 
  • Content strategy for growing your audience
  • Tools to automate your marketing messaging
  • Tactics to advance your online targeting ability

Speakers
avatar for Suzy Kenny

Suzy Kenny

Director of Strategy, Social Lite Communications
Suzy has nearly 10 years experience in online brand development and marketing analysis. She has worked with over 40 different clients in beauty, fashion, wedding, e-commerce, music, manufacturing and heavy industry. In her free time she keeps #YEG dancing as an inaugural member of... Read More →


Saturday March 10, 2018 2:35pm - 3:35pm MST
9-218

2:35pm MST

Managing Social Media Effectively - Stay Organized & Enable Others to Spread the Word
Limited Capacity seats available

You're creating relevant content, scheduling it, making sure you know what's going on in the virtual world and the physical world (you might need to capture that!), and trying to maintain your sanity. Learn tools and tactics to stay organized and learn to get your colleagues spreading the message.

Attend this Breakout Session if you want to learn...
  • Content creation and scheduling tools
  • Learn why you should always have a social media plan!
  • Tips for training your colleagues to use social media effectively
  • Advice on how to use *internal* communication to further your *external* communication

Speakers
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, Liz Pittman


Saturday March 10, 2018 2:35pm - 3:35pm MST
9-208

2:35pm MST

They're talking about you, but are you listening?
Limited Capacity seats available

More than just stalking your existing customers and target audience online, social media listening helps you nail customer service, market research and boosts your bottom line. But only 24% of businesses say they do social listening! Learn why you should care, see examples (the good and the bad) of what you're missing out on and learn how to implement social listening for your business.

Attend this Breakout Session if you want to...
  • Learn why social media monitoring and listening should be a priority for your business
  • See real-world examples of companies using social media listening
  • Learn how to create and implement social media monitoring and listening strategy

Speakers
avatar for Beverley Theresa

Beverley Theresa

Social Media Consultant, Throwdown Social Media
Beverley Theresa is a Social Media Strategist & Consultant based in Edmonton, Alberta. She began her career freelancing as a social media manager and went on to start the social media department at one of Alberta’s largest digital marketing agencies. Now she uses her hands-on experience... Read More →


Saturday March 10, 2018 2:35pm - 3:35pm MST
9-216

3:35pm MST

Roundhouse Popcorn Break
Saturday March 10, 2018 3:35pm - 4:00pm MST
Robbins Atrium

4:00pm MST

How to Win Followers and Influence People (on Instagram)
Limited Capacity filling up

Kady and Avery will explore the world of Instagram influencer marketing. From the perspective of a macro influencer and a digital marketer, they will discuss topics such as how to become an influencer, what to do, and what not to do, and how to maximize your influence.
Attend this Breakout Session if you want to...
  • Gain an understanding of what it takes to grow a following and become a successful influencer.
  • Learn how to find and vet an influencer to represent your brand on Instagram, and how to use tools and analytics to determine their influencers’ success rates.

Speakers
avatar for Kady Hobbins

Kady Hobbins

Partner, Kaden Ave Communications
Before "influencer" was the buzzword of the moment, Kady had a keen interest in learning how to grow a sizeable social media following without needing a massive advertising budget (or any budget at all). With a little bit of good timing and a lot of hard work, by 2016 Kady had grown... Read More →
avatar for Avery Johnson

Avery Johnson

Partner/Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-215

4:00pm MST

How to Win in the Age of Automation
Limited Capacity seats available

Ready to take your marketing to the next level? Every move you make online is being tracked, in real time. Target audiences are now defined by behaviours and interests before location, age, and gender. Embrace the bot and automation - learn about tools and tactics to increase the efficiency of your business, enhance customer service and target advertising to niche audiences.

Attend this Breakout Session if you want to learn...
  • How to make something seemingly uninteresting, interesting 
  • Content strategy for growing your audience
  • Tools to automate your marketing messaging
  • Tactics to advance your online targeting ability

Speakers
avatar for Suzy Kenny

Suzy Kenny

Director of Strategy, Social Lite Communications
Suzy has nearly 10 years experience in online brand development and marketing analysis. She has worked with over 40 different clients in beauty, fashion, wedding, e-commerce, music, manufacturing and heavy industry. In her free time she keeps #YEG dancing as an inaugural member of... Read More →


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-218

4:00pm MST

Integrating Your SEM and Social Media Strategy
Limited Capacity full

The results of executing integrated SEM and social media advertising campaigns are much greater than that of running campaigns isolated to one platform. Cross-channel marketing is becoming increasingly important as users gather information from multiple sources before coming to their final purchase decision. In this session, we’ll discuss the benefits behind a cross-channel approach to SEM and social media advertising.

Attend this Breakout Session if you want to learn...
  • Best practices for integrating SEM and social media advertising
  • Key insights into the importance of cross-channel marketing
  • Tactical learnings from cross-channel marketing campaigns
 

Speakers
avatar for Angelina Cho

Angelina Cho

Media Director, Starburst Creative
Angelina leads Starburst's four-person dedicated digital media team working with clients across a variety of industries including retail, restaurants, hotels and manufacturing. Her experience and knowledge allows her to share unique insight into digital media that will help advertisers... Read More →


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-217

4:00pm MST

Managing Social Media Effectively - Stay Organized & Enable Others to Spread the Word
Limited Capacity filling up

You're creating relevant content, scheduling it, making sure you know what's going on in the virtual world and the physical world (you might need to capture that!), and trying to maintain your sanity. Learn tools and tactics to stay organized and learn to get your colleagues spreading the message.

Attend this Breakout Session if you want to learn...
  • Content creation and scheduling tools
  • Learn why you should always have a social media plan!
  • Tips for training your colleagues to use social media effectively
  • Advice on how to use *internal* communication to further your *external* communication

Speakers
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, Liz Pittman


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-208

4:00pm MST

Podcasting 101
Limited Capacity seats available

Curious about podcasting, but intimidated by the tech side of things? It's not as scary as you might think! We'll show you how easy it can be to get started--from microphones to recording and editing software, we'll give you the lowdown and answer your questions.

Attend this Breakout Session if you want to learn...
  •  Microphone options for different budgets and setups
  • Local recording software suggestions for Mac and PC
  • Online recording software suggestions
  • Editing software suggestions for Mac and PC

Speakers
avatar for Erika Ensign

Erika Ensign

Co-Founder, Castria
Erika has a degree in communication arts with a concentration in radio, television, and film. She’s done everything from telephone captioning to technical writing to quality assurance to wrangling psychiatrists (yes, really). She discovered Radio Free Skaro in 2011 and realized... Read More →
avatar for Steven Schapansky

Steven Schapansky

Co-Founder, Castria
Steven has a diploma in broadcasting and worked in television for many years. He started podcasting in 2006 when he helped launch Radio Free Skaro, the world’s most renowned Doctor Who podcast. Over the last 10+ years, he has recorded hundreds of hours of audio, grown a sizable... Read More →


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-216

4:00pm MST

Social Media & the Fort McMurray Wildfire: A Lesson in Crisis Management
Limited Capacity seats available

When natural disasters hit, every second counts. Social media will continue to play a role in emergencies, but how do we mobilize resources effectively and create sources of truth?

Based on real-life experiences during the Fort McMurray wildfire, this session breaks down effective social media strategies that move from evacuation to re-entry and #fortmacstrong. Learn how to build effective crisis teams, create processes for speed and get life-saving information to people when they need it most.

What will you walk away from this session with...
  • Understanding of emergency social media management
  • Building effective teams 
  • Creating processes in crisis
  • Issues management

Speakers
avatar for Sheri Doyle

Sheri Doyle

Assistant Director, Social Media, Government of Alberta
Sheri Doyle leads social media strategy for the Government of Alberta. Specializing in public sector social media and disaster response, she led the province’s social media strategy during the 2016 Fort McMurray wildfire and 2017 Southern Alberta wildfires. She also oversees social... Read More →


Saturday March 10, 2018 4:00pm - 5:00pm MST
9-207

5:00pm MST

iMEDIA Wrap-up
Saturday March 10, 2018 5:00pm - 5:15pm MST
The Heart
 


Twitter Feed