iMEDIA Social Media Conference: Full Schedule

8:00am MST

MASTER CLASS: Breakfast

Friday March 9, 2018 8:00am - 9:00am MST
Robbins Atrium

Nom Time

8:00am MST

MASTER CLASS: Morning Registration & Networking

Limited Capacity seats available

Friday March 9, 2018 8:00am - 9:00am MST
Robbins Atrium

To-dos

Experience Level Advanced
BEST FOR Corporate, Not-for-profit, Public Sector, Small Business

9:00am MST

MASTER CLASS: Developing a Successful Influencer Marketing Strategy

Limited Capacity full

This class will guide you through the development of a successful influencer marketing strategy - looking at key approaches and tactics for one-off influencer partnerships, influencer campaigns, and longer-term influencer ambassadorships.

What you'll walk away with:

Rationale behind the use influence marketing
Factors for influencer identification
Ideas on perfecting the 'pitch'
A roadmap for three key influencer partnerships - one-offs, larger campaigns, and longer-term ambassador programs
A better understanding of influencer marketing rates and disclosure
How to evaluate and measure ROI of influencer marketing
Unique insights from someone who has worked with influencers as well as someone who works with brands as an influencer

Speakers

Linda Hoang

Digital Strategist, Calder Bateman

Linda Hoang is a Digital Strategist at leading marketing and communications agency Calder Bateman, where she develops social media and digital strategy, leads social media management, delivers social media training, develops influencer strategies and execution, and project leads websites... Read More →

Friday March 9, 2018 9:00am - 12:00pm MST
9-214

Master Class

Experience Level Advanced

9:00am MST

MASTER CLASS: Creating Impact Through Social Video

Limited Capacity full

There’s no denying video has become the dominant tactic of every social media strategy, and will continue to be so in the next 3-5 years. But video is the most challenging form of media to produce.
In this class, you’ll learn, from start to finish, how to start generating ideas for videos that connect with your audience and accomplish your marketing and branding goals.

You’ll then learn how to produce professional-quality video stories with a bare minimum of tools.

What you'll walk away with:

An effective way to generate video concept ideas
The ability to turn ideas into fully produced video stories
Working knowledge of the professional production tools and techniques necessary for making outstanding videos with a minimum of equipment
Workflow strategies to make video production manageable and fun

Speakers

Jesse Szymanski

CEO, Founder, Modern Muse Media

With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post-production, social media, promotion and marketing, Jesse is now... Read More →

Friday March 9, 2018 9:00am - 4:00pm MST
9-213

Master Class

Experience Level Advanced
BEST FOR Not-for-profit, Corporate, Small Business, Public Sector

10:30am MST

MASTER CLASS: Coffee Break

Friday March 9, 2018 10:30am - 10:40am MST
Robbins Atrium

Nom Time

12:00pm MST

MASTER CLASS: Lunch

Friday March 9, 2018 12:00pm - 1:00pm MST
Robbins Atrium

Nom Time

12:00pm MST

MASTER CLASS: Afternoon Registration & Networking

Limited Capacity seats available

Friday March 9, 2018 12:00pm - 1:00pm MST
Robbins Atrium

To-dos

Experience Level Advanced
BEST FOR Corporate, Not-for-profit, Public Sector, Small Business

1:00pm MST

MASTER CLASS: Better Digital Project Management with Project Boards

Limited Capacity full

Do you manage projects? Internally, or perhaps for your freelance clients? Then you know that poorly managed projects cost you money, time, and sleep. Luckily, we're here to solve that – in this Master Class, you'll learn how to use Asana (free!) project boards to manage any type of digital project from start to finish.

Editorial calendars? Website design & development? Social media campaigns? Yes, yes, and yes.

You'll learn how we've progressed at Paper Leaf to using this system to manage large scale, complex web projects that account for nuance, remove the black box (who's doing what right now?) and clearly outline next steps and accountability – and then you'll make your own board for your projects going forward.

What you'll walk away with:

A project board template (maybe more than one if you're a keener) in your Asana account
You'll be able to use this board immediately for your next project, and re-use this project board template over and over and over again

Speakers

Jeff Archibald

Owner & Principal, Paper Leaf

Jeff is a designer and owner of Paper Leaf, a multiple award-winning Edmonton-based firm that specializes in building and launching exceptional custom websites and applications. His day-to-day role involves running the agency and leading a team of 9. Outside of Paper Leaf, you can... Read More →

Friday March 9, 2018 1:00pm - 4:00pm MST
9-214

Master Class

Experience Level Advanced
BEST FOR Corporate, Not-for-profit, Public Sector, Small Business

2:30pm MST

MASTER CLASS: Coffee Break

Friday March 9, 2018 2:30pm - 2:40pm MST
Robbins Atrium

Nom Time

5:30pm MST

iMEDIA Check-in & Networking

Friday March 9, 2018 5:30pm - 6:00pm MST
Allard Hall Atrium

To-dos

6:00pm MST

iMEDIA Keynote: Tyler Lessard (Video Marketing)

In a world of information overload, it's harder than ever to cut through the noise and stand out with potential buyers. Enter Video, one of your greatest allies in the battle for attention in today's digital landscape. But how do you make it work for you?

What types of videos work throughout the buyer's journey, and what role does video play in your social media and content strategies? How do you get started, and how do you leverage the unique characteristics of video to connect with audiences in new ways and drive real action?

Tyler's Keynote will be an interactive discussion where we explore the world of modern video marketing.

Friday March 9, 2018 6:00pm - 7:15pm MST
Triffo Theatre

Keynote

7:15pm MST

Don't Call Me a Guru Fireside Chat with Tyler Lessard & Yang Han

Friday March 9, 2018 7:15pm - 7:45pm MST
Triffo Theatre

Keynote

7:45pm MST

Networking Event

Friday March 9, 2018 7:45pm - 9:30pm MST
Allard Hall Atrium

To-dos

8:00am MST

Breakfast

Saturday March 10, 2018 8:00am - 8:45am MST
The Heart

Nom Time

8:00am MST

iMEDIA Check-in & Networking

Saturday March 10, 2018 8:00am - 8:45am MST
Robbins Atrium

To-dos

8:45am MST

iMEDIA Kick-off

Saturday March 10, 2018 8:45am - 9:00am MST
The Heart

To-dos

9:00am MST

iMEDIA Keynote: Yang Han (Artificial Intelligence in Marketing)

Saturday March 10, 2018 9:00am - 10:00am MST
The Heart

Keynote

10:15am MST

Content for the People By the People: UGC and Micro-Influence in 2018

Limited Capacity full

This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...

How to build UGC strategy into their digital marketing efforts
Ways to encourage UGC
How to work with influencers
Legality around UGC
Management Tools & Reporting
Why UGC is so important

Speakers

Brittany Dakins

Digital Strategist, DDB Canada

Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →

Chris Mulkin

Digital Strategist, DDB Edmonton

As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →

Saturday March 10, 2018 10:15am - 11:15am MST
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