It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.
Attend this Breakout Session if you want to learn...- The importance of content/landing page optimizations for organic/paid traffic
- About tools and know-how to build digital experiments
