Are you intimidated by Google Tag Manager? Do you feel you’re not using it to its fullest potential? We’ll show you where to begin, then introduce you to the advanced stuff that will improve your tracking and reporting.
Feel confident using Google Tag Manager and fill your mind with analytics possibilities.
Attend this Breakout Session if you want...- Guidelines on how to organize your GTM container
- Knowledge of how to implement a GTM container on a website
- A downloadable JSON container to jump-start your first GTM implementation
- An understanding of Tags/Triggers/Variables and how they work together
- Demonstration of how to inject a third-party script (like a Facebook Pixel) on a website using GTM
- JavaScript demonstration code that can be used/modified
- Ideas for next steps whether it is your first GTM implementation or you are improving an one
