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Friday, March 9 • 9:00am - 12:00pm
MASTER CLASS: Developing a Successful Influencer Marketing Strategy FULL

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Limited Capacity full

This class will guide you through the development of a successful influencer marketing strategy - looking at key approaches and tactics for one-off influencer partnerships, influencer campaigns, and longer-term influencer ambassadorships.

What you'll walk away with:
  • Rationale behind the use influence marketing
  • Factors for influencer identification
  • Ideas on perfecting the 'pitch' 
  • A roadmap for three key influencer partnerships - one-offs, larger campaigns, and longer-term ambassador programs 
  • A better understanding of influencer marketing rates and disclosure
  • How to evaluate and measure ROI of influencer marketing
  • Unique insights from someone who has worked with influencers as well as someone who works with brands as an influencer

Speakers
avatar for Linda Hoang

Linda Hoang

Digital Strategist, Calder Bateman
Linda Hoang is a Digital Strategist at leading marketing and communications agency Calder Bateman, where she develops social media and digital strategy, leads social media management, delivers social media training, develops influencer strategies and execution, and project leads websites... Read More →


Friday March 9, 2018 9:00am - 12:00pm MST
9-214
  Master Class