iMEDIA Social Media Conference

This session is Part 2 of two introductory SEO sessions, the first with on-page content optimization as the focus, while this second session is centralized around Technical SEO. The intent of this session is for attendees to get exposed to many of the key technical factors of a website that can influence search engine performance. Relevant search engine trends will be discussed that are impacting how a website needs to be built and managed moving forward to future-proof itself based on how search engines like Google and Bing are evolving. Although topics will be of a more technical nature, beginners can be comfortable attending as the objective is to simply create awareness of these crucial factors so marketers know what questions to ask in regard to their websites.