This is Part 1 of two introductory SEO sessions. This first session will first focus on answering the questions at a basic level for: What is SEO? Why is SEO important? How search engines work? and What are the elements of SEO?
The remainder of this first session will focus on walking through on-page SEO, which are often factors that are the easiest for marketers to control and implement themselves, such as the written content on a website. Lastly, multiple current search trends will be highlighted and how that is impacting how marketers need to think about websites and content in 2018.
Attend this session if you want to...- Gain an introductory understanding of SEO
- Learn some key elements that impact SEO
- Get exposure to on-page SEO tactics to improve performance
- Learn about current search engine trends
