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Saturday, March 10 • 11:25am - 12:25pm
Content for the People By the People: UGC and Micro-Influence in 2018 FULL

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Limited Capacity full

This year, look beyond your internal marketing teams and start leveraging content creators. User-generated content (UGC) gets over 7x more engagement than branded content on social media and is over 80% more influential. In this session, you’ll learn how to convert consumers and followers into content creators and influencers. We’ll cover best in class campaigns, building a UGC strategy and what micro-influencers are + how to find them.

Attend this Breakout Session if you want to learn...
  • How to build UGC strategy into their digital marketing efforts
  • Ways to encourage UGC
  • How to work with influencers
  • Legality around UGC
  • Management Tools & Reporting
  • Why UGC is so important

Speakers
avatar for Brittany Dakins

Brittany Dakins

Digital Strategist, DDB Canada
Brittany Dakins is a Digital Strategist at DDB Edmonton, Canada’s most celebrated creative agency. Originally from Toronto, she’s helped grow some of Canada’s leading brands online including Boston Pizza, the Art Gallery of Alberta, Edmonton International Airport, the Government... Read More →
avatar for Chris Mulkin

Chris Mulkin

Digital Strategist, DDB Edmonton
As DDB Edmonton’s newest Digital Strategist, Chris brings to his team a unique background and skill set. After working as a mechanical engineer in the oil industry for several years, Chris accidentally turned his hobby in yo-yoing into a full-time enterprise. By utilizing social... Read More →


Saturday March 10, 2018 11:25am - 12:25pm MST
9-217