When natural disasters hit, every second counts. Social media will continue to play a role in emergencies, but how do we mobilize resources effectively and create sources of truth?
Based on real-life experiences during the Fort McMurray wildfire, this session breaks down effective social media strategies that move from evacuation to re-entry and #fortmacstrong. Learn how to build effective crisis teams, create processes for speed and get life-saving information to people when they need it most.
What will you walk away from this session with...- Understanding of emergency social media management
- Building effective teams
- Creating processes in crisis
- Issues management
