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Saturday, March 10 • 4:00pm - 5:00pm
Social Media & the Fort McMurray Wildfire: A Lesson in Crisis Management

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Limited Capacity seats available

When natural disasters hit, every second counts. Social media will continue to play a role in emergencies, but how do we mobilize resources effectively and create sources of truth?

Based on real-life experiences during the Fort McMurray wildfire, this session breaks down effective social media strategies that move from evacuation to re-entry and #fortmacstrong. Learn how to build effective crisis teams, create processes for speed and get life-saving information to people when they need it most.

What will you walk away from this session with...
  • Understanding of emergency social media management
  • Building effective teams 
  • Creating processes in crisis
  • Issues management

avatar for Sheri Doyle

Sheri Doyle

Assistant Director, Social Media, Government of Alberta
Sheri Doyle leads social media strategy for the Government of Alberta. Specializing in public sector social media and disaster response, she led the province’s social media strategy during the 2016 Fort McMurray wildfire and 2017 Southern Alberta wildfires. She also oversees social... Read More →

Saturday March 10, 2018 4:00pm - 5:00pm MST