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Saturday, March 10 • 1:25pm - 2:25pm
PANEL - Podcast as Content Marketing: What to Look for Before You Leap

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Thinking of starting a podcast to help market yourself, your company or your not-for-profit? We'll explore some of the things you should keep in mind in this panel discussion with Andrew Paul of the Edmonton Community Foundation and The Well Endowed Podcast; Tyler Butler of Don't Call Me A Guru and ATB Financial, and formerly of MacEwan University's Clock Radio; and Tema Frank of Frank Reactions.

What will people walk away with?
  • Real-life examples of the benefits and challenges of producing a podcast in-house
  • Practical tips from people who have experience podcasting with marketing goals in mind
  • Tips on where to find more information on starting or promoting a podcast 

avatar for Karen Unland

Karen Unland

President, Alberta Podcast Network
Karen Unland is president of the Alberta Podcast Network, an initiative powered by ATB Financial to build audiences for Alberta-made podcasts and connect their listeners to Alberta-based businesses and organizations. She is also the co-founder of Taproot Edmonton, a source of curiosity-driven... Read More →

avatar for Tyler Butler

Tyler Butler

Social Media Manager, ATB Financial
Tyler Butler is the Digital Coordinator in the Office of Communications and Marketing at MacEwan University, where he manages the university’s social media community and digital advertising strategy. In his spare time, Tyler is a folk musician, bike commuter and hockey player.
avatar for Tema Frank

Tema Frank

Chief Instigator, Frank Reactions
An internet marketing pioneer, Tema Frank, put up her 1st website in 1995 (to promote her book, Canada's Best Employers for Women), launched her business, Web Mystery Shoppers, in 2001 (it did user experience testing of websites & web-related customer service), built a database of... Read More →
avatar for Andrew Paul

Andrew Paul

Communications Advisor and host of The Well Endowed Podcast, Edmonton Community Foundation
Andrew Paul is a Communications Advisor at Edmonton Community Foundation (ECF). He started working at ECF in 2011, where he coordinates the production of ECF's quarterly magazine Legacy in Action and hosts The Well Endowed Podcast. After graduating from MacEwan University’s Journalism... Read More →

Saturday March 10, 2018 1:25pm - 2:25pm MST