Back To Schedule
Saturday, March 10 • 1:25pm - 2:25pm
Relationships not Retargeting

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Feedback form is now closed.
Limited Capacity seats available

It’s relationships with real people, and understanding our audiences, that will mean continued marketing success. As ad-blockers and pay-to-play marketing become ubiquitous and more businesses take their social and online ads in-house, how do we provide value? By matching values.

Attend this Breakout Session if you want to learn...
  • Using company and audience values to line up ad buys
  • Building up psychographic profiles, for your audience and the spots you're placing marketing.
  • Examples of unique and values-aligned marketing and how to get the sites and media you need to work with to do it in new ways and ways that work for you, or your clients.
  • How to find the best fits to increase your odds of closing, and decrease your wasted time.

avatar for Jeff Samsonow

Jeff Samsonow

Publisher, Edmonton Quotient
Jeff Samsonow is a publisher of the online magazine Edmonton Quotient, and is all about local media and community engagement.The magazine is focused on bringing context to the stories of the city, and better connecting people across neighbourhoods, with regular features on urban planning... Read More →

Saturday March 10, 2018 1:25pm - 2:25pm MST