It’s relationships with real people, and understanding our audiences, that will mean continued marketing success. As ad-blockers and pay-to-play marketing become ubiquitous and more businesses take their social and online ads in-house, how do we provide value? By matching values.
Attend this Breakout Session if you want to learn...- Using company and audience values to line up ad buys
- Building up psychographic profiles, for your audience and the spots you're placing marketing.
- Examples of unique and values-aligned marketing and how to get the sites and media you need to work with to do it in new ways and ways that work for you, or your clients.
- How to find the best fits to increase your odds of closing, and decrease your wasted time.
