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Saturday, March 10 • 10:15am - 11:15am
Optimize: All About Advanced A/B Testing

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Limited Capacity seats available

It's time to take optimization to the next level. Experimentation is an often overlooked digital marketing strategy, and we want to give you the tools and know-how to help you better understand the chemistry between your customers and your content. In this session, we'll go over A/b testing basics, show you what to optimize, introduce you to the tools to help you do it, and showcase case studies where we've learned some pretty cool stuff.

Attend this Breakout Session if you want to learn...
  • The importance of content/landing page optimizations for organic/paid traffic
  • About tools and know-how to build digital experiments

Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →


Saturday March 10, 2018 10:15am - 11:15am MST
9-218