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iMEDIA Social Media Conference

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8:00am MST

Breakfast The Heart iMEDIA Check-in & Networking Robbins Atrium

8:45am MST

iMEDIA Kick-off The Heart

9:00am MST

iMEDIA Keynote: Yang Han (Artificial Intelligence in Marketing) The Heart

10:15am MST

Content for the People By the People: UGC and Micro-Influence in 2018FULL 9-217Brittany Dakins • Chris Mulkin How to Hack Video Ad Placement on a Budget 9-207Innovate Edmonton Optimize: All About Advanced A/B Testing 9-218Duncan McGillivray PANEL - Instagram StoriesFULL 9-215Linda Hoang • Dario Hudon • Suzy Kenny • Jeff Samsonow SEO 101 Part 1 - An Introduction to SEO & On-Page OptimizationFILLING 9-208Bryan Smith Show Google Tag Manager Who’s Boss 9-216Tammy Valgardson

11:25am MST

Content for the People By the People: UGC and Micro-Influence in 2018FILLING 9-217Brittany Dakins • Chris Mulkin Lessons in Digital Storytelling from Seven Generation ThinkingFULL 9-215Hunter Cardinal • Jacquelyn Cardinal Optimize: All About Advanced A/B Testing 9-218Duncan McGillivray SEO 101 Part 2 - Introduction to Technical SEO Factors 9-208Bryan Smith Show Google Tag Manager Who’s Boss 9-216Tammy Valgardson So, Your Nonprofit Wants to Start a Podcast... 9-207Andrew Paul

12:25pm MST

Lunch + Sweet Treats from Doughnut Party The Heart

1:25pm MST

Handling Social Media Conflict: The Ins & OutsFILLING 9-207Suzanne Pescod Marketing Your Next Event - Minus the Bells and WhistlesFILLING 9-217Brian Siddle PANEL - Podcast as Content Marketing: What to Look for Before You Leap 9-208Karen Unland • Tyler Butler • Tema Frank • Andrew Paul Relationships not Retargeting 9-215Jeff Samsonow Strategy is deadFULL 9-218Rob Jennings They're talking about you, but are you listening? 9-216Beverley Theresa

2:35pm MST

Marketing Your Next Event - Minus the Bells and WhistlesFILLING 9-217Brian Siddle Building #bundleupyeg: Using social media to make an impact 9-207Jasmine Topham How to Win Followers and Influence People (on Instagram) 9-215Kady Hobbins • Avery Johnson How to Win in the Age of AutomationFILLING 9-218Suzy Kenny Managing Social Media Effectively - Stay Organized & Enable Others to Spread the Word 9-208Liz Pittman They're talking about you, but are you listening? 9-216Beverley Theresa

3:35pm MST

Roundhouse Popcorn Break Robbins Atrium

4:00pm MST

How to Win Followers and Influence People (on Instagram)FILLING 9-215Kady Hobbins • Avery Johnson How to Win in the Age of Automation 9-218Suzy Kenny Integrating Your SEM and Social Media StrategyFULL 9-217Angelina Cho Managing Social Media Effectively - Stay Organized & Enable Others to Spread the WordFILLING 9-208Liz Pittman Podcasting 101 9-216Erika Ensign • Steven Schapansky Social Media & the Fort McMurray Wildfire: A Lesson in Crisis Management 9-207Sheri Doyle

5:00pm MST

iMEDIA Wrap-up The Heart